CBSi Advanced Media

Welcome to the Campus Report!

May 11, 2010

I am thrilled to announce that we have launched our initial batch of iPhone Applications for our network partners. This robust offering includes live audio, stats, schedules, bios and on-demand video. In the near future we hope to include live-game video. In addition to these apps, we are also developing enhanced mobile web sites to accommodate the 250M non-Apple smart phones. We expect to roll out these WAP solutions in the first half of 2010.

We understand the importance of providing your fans the opportunity to follow their favorite schools whenever and wherever they want to. CBS has invested significant resources to develop best-in-class mobile products; offerings that will deepen your fans' affinity and help broaden your fan base. The landscape is constantly changing and we continue to leverage the power of CBS to keep you and your fans on the cutting edge.

Please enjoy this edition of our quarterly newsletter.

2009 Third Quarter Network Rankings
Traffic - Page Impressions
2.Notre Dame
4.North Carolina
Traffic - Unique Browsers
2.Notre Dame
5.Penn State
Online Store - Revenue
1.Notre Dame
5.Florida State
All-Access - Subscriptions
4.South Carolina
Click Here for Third Quarter Top 50 Rankings

iPhone Update
CBS now offers custom-branded iPhone apps, giving your fans easy access to up-to-the-minute news, scores, schedules, rosters, select streaming audio broadcasts and on-demand video.

The application provides iPhone owners an interactive interface that gives them immediate mobile access to essential information from your official athletics web site.
It is available to only iPhone users via the iTunes store or via the App Store on the iPhone for $4.99 a year.


Learfield Sports Live Event Audio Partnership
CBS is excited to announce a new partnership with Learfield Sports that includes the audio streaming rights for Alabama, Fresno State, Indiana, Missouri, Oklahoma State, Oregon State, Purdue, Stanford and Wisconsin.

In addition to live game broadcasts, exclusive behind-the-scenes video, game highlights, original programming and press conferences, each of these schools will now offer live audio as part of its monthly and annual subscription packages.

Customer/Consumer Service
Competitive Web Site Performance Metrics
The latest Alert Site report on web site performance metrics demonstrates the clear advantage of the CBS College Sports network.

In comparing Georgia (Neulion), NC State (Neulion) and North Carolina (CBS College Sports), CBS lead every major category including percentage available, response time, fullpage response time and fewest number of errors.

Location# Checks# Available% Available# ErrorsResponse TimeFullpage Response Time
Site/Device: Benchmark: JumpTV (Georgia
Ft. Lauderdale8928888199.47470.843.81
Los Angeles8928888299.48460.776.67
New York8928888299.48461.1911.62
Site/Device: Benchmark: JumpTV (NC State
Ft. Lauderdale8928887999.45490.556.15
Los Angeles8928887899.44500.526.65
New York8928887899.44500.669.27
Site/Device: Benchmark: OAS (North Carolina
Ft. Lauderdale89288928100.0000.751.80
Los Angeles8928892499.9640.150.98
New York89298929100.0002.020.86

To view the full report, click here.

Products and Services
Image Manager Update
In the coming weeks, we will unveil a major upgrade to your photo management capabilities via a new module in Netitor called "Image Manager."

Extensive information about the upgrade will be distributed in conjunction with its debut, but here is a quick look at the more notable features:
• direct access to your photo database and the AP photo database (football, men's & women's basketball, baseball, men's ice hockey)

• ability to download photos from your database (individual or batch downloads)
• ability to create photographer profiles
• expanded search and sort options, including "by photographer"
• ability to rotate photos
• ability to create multiple versions and sizes of each photo (available now, but only when in the act of publishing a photo to your site)
• an easier and more intuitive cropping tool

Additional features for those partners that sell photos via Replay:
• ability to mark photos for sale on a photo-by-photo basis
• all sellable photos will be sent to Replay on import, thereby eliminating the need for two uploads per sellable photo
The above work is just Phase One of our "Image Manager" development. The subsequent phases will produce the following:
• Databasing .pdf's and graphics
• Presenting "photos for sale" beyond the Photo Gallery Player (PGP)

More information to come regarding the next phases of development.

FreeCause Toolbar Partnership
FreeCause is now creating custom-branded toolbars for our partners.

The product provides fans with direct, one-click access to the best features of the athletic sites and universities will be able to syndicate live scores and full-HTML messages directly to users' browsers.
Your university relations representative will contact you prior to the roll out of your toolbar.

New Tier's B-Line

CBS has collaborated with New Tier to launch the B-Line, a free downloadable desktop alert application, on over 75 official athletic sites.

The B-Line alerts fans to the latest breaking news, stories and highlights, all while allowing one-click access to your site. Free software for the B-Line is available for both PCs and Macs.
For more information, contact your university relations representative.

Partner News
New CBS College Sports Partners

CBS College Sports welcomes the following new partners to our network:

Michigan Wisconsin
Newly Redesigned Sites

UCSB Cal State Fullerton Cincinnati


Florida State Illinois Indiana

Louisiana Tech

Maryland NCAA Oklahoma

Patriot League

Providence Purdue South Carolina


In closing...

Thank you for your continued support of CBS College Sports. As always, I encourage you to provide any constructive feedback that will help us better communicate and serve you, our valued partners.


Robert Schupler

SVP, University Sales and Marketing
CBS College Sports

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