CBSi Advanced Media
Welcome to the Campus Report!
May 10, 2010
CBSSports.com is coming off one of the best quarters in company history, due in large part to the exciting NCAA Basketball Tournaments. This positions us well for the remainder of 2010 and benefits our partners in terms of revenue, content and traffic.
This edition of the newsletter also contains information about enhancements to our Image Manager, All-Access promotion, and our first quarter rankings.
Power of CBS
CBS Sports is one of the most powerful brands in the media industry. As a member of our family, we are pleased to provide you with unique opportunities that can help you build the awareness of your brand, drive incremental traffic to your site and ultimately increase revenue. Moving forward, this portion of the newsletter will be used to highlight marketing, syndication platforms, valuable research and insights.
The NCAA Tournament is a great opportunity for our partners to tap in to CBS Sports' basketball coverage, but it also a chance for us to display your top-notch content.
Research & News
Below is select data from Forrester Research's February report on "Benchmarks and Best Practices for Online Video Advertising". The information contained in the images below is applicable to the national ad campaigns we present to our partners, as well as the campaigns you sell on a local level.
Google Using Site Speed in Search Rankings
Google recently announced the addition of site speed in their search algorithm. This is good news for the CBSSports.com College Network members' rankings since our websites routinely have the fastest response time among all official athletic sites. In addition, faster sites make end-users more engaged with your OAS and increase time on site.
Netitor Galleries and Replay Photos
Our editorial and tech teams have completed some Image Manager follow-up projects in conjunction wtih Replay Photos. Here is a summary of each:
Upgrade: Whenever you import a photo that is sellable, or go into your database and change a photo to be sellable, Netitor will ship the photo to Replay for possible placement into your Replay store. Each photo will go to Replay with all of the metadata associated with it at import (sport, description, photographer, etc.).
Upgrade: Your site likely has hundreds of photos from the Associated Press that we've uploaded over time. Now many of those will be available for sale through your photo store. We're in the process of going back and making all of your old AP photos sellable where available.
Upgrade: We are introducing a code into Netitor that will allow it to check the dimensions of photos at the "Import" stage and if a photo does not meet the 2,500px width or height requirement, it cannot be made sellable.
Forward Thinking: Editorial
When importing photos into your database, it is important to associate as much information (season, event, people, photographer, etc.) to each photo as possible. Doing so provides a number of current benefits, including but not limited to, enhancing your search capabilities, helping us choose a correct photo when posting content, and assisting or generating other association options (tying photo galleries to recaps and bios). However, doing so will also prepare you for the future.
Subscription Promotion/Marketing Idea
USC is promoting Trojans All-Access through their spring game schedule card.
Editorial Hours of Operation
With the basketball season completed, we have returned to a 9:00 p.m. PT close on Sundays. Our hours of operation will remain as follows through the baseball College World Series:
Eastern......8:00 a.m. - 2:00 a.m.
Central.......8:00 a.m. - 1:00 a.m.
Mountain...8:00 a.m. - Midnight
Pacific.......8:00 a.m. - 11:00 p.m.
Eastern......10:00 a.m. - 12:00 a.m.
Central.......9:00 a.m. - 11:00 p.m.
Mountain...9:00 a.m. - 10:00 p.m.
Pacific........9:00 a.m. - 9:00 p.m.
RSS Page Changes
An RSS feed for "General Releases" has been created for each partner. For the time being, it will live behind-the-scenes. There is a bit of work to do still to incorporate it into the menu of RSS options.
Upgrades have been made to Netitor's publishing component for the purpose of presenting better and more accurate content when a story is shared on Facebook.
Did You Know?
10 Years ... or More
The CBSSports.com College Network boasts 45 partners that have been with the company continuously for 10 or more years. An additional 15 partners will reach the 10 year mark by the end of 2010.
2010 NCAA DI Basketball Championship: OAS Representation
The 2010 NCAA DI Basketball Championship women's field of 65 featured 32 CBSSports.com College Network partners, while the men's featured a record-tying 40 partners. The men's total surpasses the previous company record of 39 partners set in 2002 and matched last year's record.
As always, our editorial and product development teams did a fantastic job of integrating OAS, NCAA.com, and CBSSports.com content on to our partners' tournament pages. Click here for an example of a fully customized tournament page.
2009-10 DI National Champions
CBSSports.com College Network partners partners have won 14 of the 22 NCAA Division I titles so far this academic year. Further, our partners won or finished runner-up in 17 of the 22 sports, and, 10 times both the champion and runner-up was a CBS partner.