CBSi Advanced Media

IMG College agreement brings the official home of Michigan athletics on the Internet into the largest network of official online athletic partners in college sports

September 23, 2009

NEW YORK, NY, September 23, 2009 - College Network, a division of CBS Interactive that produces approximately 200 official collegiate athletic sites, today announced it has signed an interactive partnership with IMG College to host and produce the University of Michigan's official athletic website,, further strengthening its industry-leading network of official online athletic partners.

The University of Michigan joins a growing number of schools under contract with College Network, including Arizona (, Connecticut (, Kentucky (, Texas ( and Tennessee ( that were reached through an agreement with collegiate marketing firm IMG College.

With approximately 200 schools, associations and conferences now under contract, College Network hosts the largest network of official online athletic websites in the business, bringing fans and alumni the most comprehensive and reliable college sports news, information and multimedia content.

"We understand the importance of connecting passionate college sports fans to their favorite schools, and continue to redefine and improve how content is distributed in this constantly evolving space," said Rob Schupler, Senior Vice President, University Sales and Marketing, College Network. "We welcome the University of Michigan, an institution with one of the richest athletic histories in all of college sports, and look forward to building and extending relationships with their alumni and fans to unprecedented levels."

"The digital space is a key component in keeping Michigan fans around the world connected to their sports teams," stated Tom Stultz, Senior Vice President and Managing Director, IMG College. "Our partnership with College Network will help ensure that fans have a top-notch source of information and excitement about Michigan sports."

Traffic to the College Network of official athletic sites has seen recent growth with double-digit monthly gains across all metrics including increases in unique visitors (+27%), visits (+48%), minutes (+74%), and page views (+63%). (comScore Media Metrix, August 2009, U.S. Data) College Network Dominates the Playing Field

  • AP Top 25 poll as of 9/21/09
  • Three of the AP Top five college football teams: #2 Texas (, #3 Alabama ( and #5 Penn State (
  • 15 of the AP Top 25 college football teams: #6 California (, #9 Miami (Fla.) (, #10 Oklahoma (, #12 USC (, #14 Cincinnati (, #15 TCU (, #16 Oklahoma State (, #17 Houston (, #20 Kansas (, #22 North Carolina (, #23 Michigan (, #24 Washington (
  • BCS Conferences: 45 of the 65 BCS Football schools (69%) are produced by College Network.
  • The 2009 Men's Final Four featured Connecticut (, Michigan State (, North Carolina ( and Villanova ( For the second consecutive year, the official web sites for all four schools participating in the Men's Final Four were managed and produced by CBS College Sports.

    About is a unit of CBS Interactive, the best online content network for information and entertainment. With more than 200 million people visiting its properties each month, CBS Interactive is the 8th largest Web property globally and the 5th largest Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET,,, GameSpot,, BNET, CBS RADIO and, span popular categories like technology, entertainment, sports, news and business.

    More information about CBS and its businesses is available at

    # # #

    For further information, contact:
    Alex Riethmiller - - 954.489.4235
    Sarah Cain - CBS Interactive - 415.344.2218

  • CBS Interactive Advanced Media
    CBS Sports Digital
    College Sports Live
    Stat Crew
    CBS Sports Network
    247 Sports Logo
    CBS Sports HQ
    CBS Interactive