CBSI Advanced Media


CBSSports.com to Broadcast 2009 NCAA® Men's Final Four® Live Online



April 3, 2009

DETROIT, MI. - CBSSports.com, in partnership with CBS Sports, CBS College Sports Network and the NCAA will provide a live online broadcast of the Men's Final Four semifinal and championship games of the 2009 NCAA Division I Men's Basketball Championship via NCAA March Madness on Demand (ncaa.com/mmod). It will be just the second time ever that a major U.S. sporting event has been shown live and in its entirety on the Internet.

The continued success of NCAA March Madness on Demand builds on the growth of the broadcast of the tournament on the CBS Television Network. CBS Sports' coverage through the first four rounds of the 2009 NCAA Division I Men's Basketball Championship is up +7% in the metered markets from 2008.

The 2009 Men's Final Four features the University of Connecticut (uconnhuskies.com), Michigan State University (msuspartans.com), the University of North Carolina (tarheelblue.com) and Villanova University (villanova.com). For the second consecutive year, the official web sites for all four schools participating in the Men's Final Four are managed and produced by CBS College Sports.

NCAA March Madness on Demand traffic figures through Sunday, March 29

  • 6.92 million unique visitors to the NCAA March Madness on Demand video player (2008 figure was 4.43 million - 56% growth)
  • 8.04 million total hours of live streaming video and audio consumed (2008 figure was 4.69 million - 71% growth)
  • 2.7 million clicks of the "Boss Button" (2008 figure was 2.5 million for entire tournament)

This year's record growth was driven by an extensive promotional campaign across all CBS platforms that helped drive awareness and excitement for this year's tournament. NCAA March Madness on Demand (MMOD) is the Emmy award-winning video player that provides live streaming video and audio of the NCAA Division I Men's Basketball Championship. Since its inception in 2003, MMOD traditionally provided live video of the first 56 games, starting with the first round, of the NCAA Division I Men's Basketball Championship as they were broadcast by CBS Sports, with local broadcasts being subject to blackouts. Beginning in 2008, MMOD started showing all 63 games from the first round of the tournament through the semifinal and final games of the Men's Final Four, making it the only major sporting event that is broadcast live and in its entirety for free on the Internet. NCAA March Madness on Demand is available internationally as well.

NCAA March Madness on Demand can be viewed through a standard video player and a High-Quality option, both offered free of charge by presenting sponsors and NCAA Corporate Champions AT&T, Coca-Cola, and Pontiac.

2009 NCAA March Madness on Demand Images, Logos & History/Facts:

About CBSSports.com

CBSSports.com is a unit of CBS Interactive, the best online content network for information and entertainment. A division of CBS Corporation, CBS Interactive has more than 180 million people visiting its properties each month, making it a top 10 web property globally. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET and Last.fm, span popular categories like technology, entertainment, sports, news and business.

More information about CBS and its businesses is available at www.cbscorporation.com.

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletics opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.NCAA.org and www.NCAA.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions - AT&T, Coca-Cola and Pontiac --and the following elite companies as official Corporate Partners - Enterprise, Hershey's, The Hartford, Lowe's, Sheraton and State Farm.

NCAA, Final Four, Sweet Sixteen and March Madness are trademarks owned or licensed by the National Collegiate Athletic Association.

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