CBSi Advanced Media
IMG College agreement brings the official home of Michigan athletics on the Internet into the largest network of official online athletic partners in college sports
September 23, 2009
NEW YORK, NY, September 23, 2009 - CBSSports.com College Network, a division of CBS Interactive that produces approximately 200 official collegiate athletic sites, today announced it has signed an interactive partnership with IMG College to host and produce the University of Michigan's official athletic website, MGoBlue.com, further strengthening its industry-leading network of official online athletic partners.
The University of Michigan joins a growing number of schools under contract with CBSSports.com College Network, including Arizona (arizonawildcats.com), Connecticut (uconnhuskies.com), Kentucky (ukathletics.com), Texas (texassports.com) and Tennessee (utsports.com) that were reached through an agreement with collegiate marketing firm IMG College.
With approximately 200 schools, associations and conferences now under contract, CBSSports.com College Network hosts the largest network of official online athletic websites in the business, bringing fans and alumni the most comprehensive and reliable college sports news, information and multimedia content.
"We understand the importance of connecting passionate college sports fans to their favorite schools, and continue to redefine and improve how content is distributed in this constantly evolving space," said Rob Schupler, Senior Vice President, University Sales and Marketing, CBSSports.com College Network. "We welcome the University of Michigan, an institution with one of the richest athletic histories in all of college sports, and look forward to building and extending relationships with their alumni and fans to unprecedented levels."
"The digital space is a key component in keeping Michigan fans around the world connected to their sports teams," stated Tom Stultz, Senior Vice President and Managing Director, IMG College. "Our partnership with CBSSports.com College Network will help ensure that fans have a top-notch source of information and excitement about Michigan sports."
Traffic to the CBSSports.com College Network of official athletic sites has seen recent growth with double-digit monthly gains across all metrics including increases in unique visitors (+27%), visits (+48%), minutes (+74%), and page views (+63%). (comScore Media Metrix, August 2009, U.S. Data)
CBSSports.com College Network Dominates the Playing Field
CBSSports.com is a unit of CBS Interactive, the best online content network for information and entertainment. With more than 200 million people visiting its properties each month, CBS Interactive is the 8th largest Web property globally and the 5th largest Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, CBS RADIO and Last.fm, span popular categories like technology, entertainment, sports, news and business.
More information about CBS and its businesses is available at www.cbscorporation.com.
For further information, contact:
Alex Riethmiller - CBSSports.com - 954.489.4235
Sarah Cain - CBS Interactive - 415.344.2218