CBSI Advanced Media


CBSSports.com College Network Transitions Web Analytics Platform to Omniture SiteCatalyst



CARLSBAD, Calif. - CBSSports.com College Network completed the first phase of our transition to Omniture's SiteCatalyst, a web analytics and reporting component of Adobe's Digital Marketing Suite.

Omniture's SiteCatalyst system provides additional flexibility and granularity in examining your web traffic information. The benefits for both clients and developers are immediate, as a more dynamic view into web analytics provides a better understanding of audience trends and behaviors when interacting with our sites. Understanding more about user behavior allows you to market your brand to your fans more effectively, and helps designers and developers create more dynamic sites to drive maximum engagement, efficiency and monetization.

A few of the features that Omniture offers:

  • Vastly improved video performance tracking
  • Flexible, in-depth email reporting
  • User-customizable reporting dashboards
  • Search-friendly variables to provide in-depth analysis of multiple metrics simultaneously
  • Conversion funnels and advanced eCommerce functionality

Development for the second and final phase of Omniture's deployment is already under way, and will be completed this summer. Additions include eCommerce and mobile (for both applications and mobile sites) reporting.

For more information on the features and benefits of Omniture SiteCatalyst, and how it can optimize our understanding of consumer behavior, please contact your Managing Editor or University Relations representative.

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