CBSI Advanced Media


Welcome to the Fourth Quarter Campus Report



CBSSports.com College Network: Campus Report

CBSSports.com College Network

Welcome
I hope everyone enjoyed the holiday season and that 2012 is off to a productive start.

The 2011 calendar year brought us record-breaking success and the 2011-12 school year looks to be equally promising.

• Consumers continue to embrace your All-Access product, with consumption behavior driven by unique, live game audio and video content. In 2011, we experienced YOY double-digit All-Access revenue growth and Q1 2012 should be as strong. Fans understand and are willing to pay for live game content they cannot access elsewhere.

• Advertising sales are healthy. It seems marketers continue to allocate more of their budget to digital media and that the economy is slowly rebounding.

• Your Silver Chalice mobile apps are highly rated and consumers are using these devices to access your content when desired.

• 2011 Cyber Monday sales were up 18.5% YOY and on par with the overall e-commerce industry's YOY Cyber Monday increase (18%).

• Missouri launched a digital network to grow their brand and fan base.

Thank you for continuing to allocate the necessary resources to the digital space. Clearly, your efforts play a significant role in our collective success. Enjoy the issue.

 
Network Rankings

 
Click Here for Fourth Quarter Top 50 Rankings
 
Page Impressions
1. Notre Dame
2. North Carolina
3. Michigan
4. Penn State
5. Texas
 
Unique Browsers
1. Michigan
2. Alabama
3. North Carolina
4. Notre Dame
5. Ohio State
 
 
Mobile Page Impressions
1. North Carolina
2. Ohio State
3. Oklahoma
4. Minnesota
5. Alabama
 
Mobile Unique Browsers
1. Oklahoma
2. Ohio State
3. North Carolina
4. Minnesota
5. Alabama
 
 
All-Access Revenue
1. Big Ten Network
2. Kansas State
3. Texas Tech
4. Missouri
5. Alabama
 
Auction Revenue
1. South Carolina
2. Washington
3. Houston
4. Alabama
5. Texas Tech
 
Online Store Revenue
1. RollTide.com Official Store
2. Ohio State Official Store
3. Michigan State Official Store
4. Georgia Official Store
5. UND.com Official Store
 
Replay Photos Revenue
1. North Carolina
2. Wisconsin
3. Michigan State
4. Indiana
5. Oklahoma
 

Partner News

Recent Redesigns
Take a look at our Network's newly redesigned sites:
Air Force
Cleveland State
Duquesne
Kentucky
Missouri
Oakland
Oklahoma State
Patriot League
Rice
Siena
UAB
UIC
Utah Valley
Xavier

Carrier Classic Promotion
For UNC's November 11 game against Michigan State on the USS Carl Vinson, CBS helped the Tar Heels create a Carrier Classic landing page and graphic, as well as a commemorative t-shirt sold in the online store.

As of mid-January, the landing page generated over 38,500 page views and close to 1,200 t-shirts had been sold.

Mizzou Network
In partnership with CBS Interactive and Learfield Sports, the University of Missouri launched the Mizzou Network in early December to expand the reach of their athletic and university brand. You can view the initiative here.

If you are interested in exploring a similar offering for your school, please contact your University Relations representative.

The Impact of Social Media on the RG3 Heisman
SaturdayBlitz.com recently reported on the impact online and social media had on Robert Griffin III's Heisman campaign.

While it took hard work on and off the field for Griffin to win the award, his early Heisman presence was given an online boost from the Baylor athletic office and BU-RG3.com, the official Heisman Trophy website of Griffin created by CBSSports.com College Network.

This Heisman site is unique in that it has a short, catchy URL, easy-to-reach content with a sleek design and a simple, effective logo.

The site, along with a Twitter and Facebook push, helped give RG3 the edge in the Heisman race.

You can read more about the successful campaign here.

Bowl Participants
Congratulations to our following partners and affiliates for their recent bowl game participation and to Alabama on their 14th National Championship:

BCS Title:
Alabama
Capital One:
South Carolina
 
 
Orange:
Clemson & West Virginia
BBVA Compass:
SMU & Pittsburgh
TicketCity:
Houston & Penn State
 
Sugar:
Michigan & Virginia Tech
Cotton:
Kansas State
Chick-fil-A:
Auburn
 
Fiesta:
Oklahoma State & Stanford
Outback:
Michigan State & Georgia
Liberty:
Cincinnati & Vanderbilt
 
Rose:
Wisconsin
Gator:
Ohio State & Florida
Kraft Fight Hunger:
UCLA & Illinois
 
Sun:
Georgia Tech & Utah
Armed Forces:
Tulsa
Hawai'i:
Southern Miss & Nevada
 
Meineke Car Care:
Northwestern
Alamo:
Baylor & Washington
Belk:
Louisville & NC State
 
Insight:
Oklahoma & Iowa
Champs Sports:
Florida State & Notre Dame
Little Caesars:
Michigan & Purdue
 
Music City:
Wake Forest
Holiday:
California & Texas
Independence:
Missouri & North Carolina
 
Pinstripe:
Rutgers
Military:
Air Force
Maaco:
Arizona State
 
Poinsettia:
TCU & Louisiana Tech
Beef O'Brady's:
Marshall
New Orleans:
San Diego State
 
Famous Idaho Potato:
Ohio & Utah State
New Mexico:
Wyoming
GoDaddy.com:
Northern Illinois
 

 
Power of CBS
Content Syndication: All-Access
In the fourth quarter, CBSSports.com promoted content from many of our Network partners. Our schools also took advantage of CBSSports.com content to enhance their own coverage. Highlights include:

• CBSSports.com promotion of Midnight Madness events for Florida State, Georgetown, Indiana, Kentucky, Maryland, Memphis, Michigan State, Minnesota and West Virginia

Three Baylor videos and a UCLA press conference featured in the College Football arena on CBSSports.com

• CBS provided TCU a CBSSports.com interview with James Brown and Bob Schieffer relating to the Horned Frogs' move to the Big 12. Because TCU is a member of the CBSSports.com College Network, CBSSports.com had no rights issues lending the video per the school's request.

The video was included in the rotating headlines and All-Access player on GoFrogs.com.

Distribution Partner Update: Brand Thunder
Our branded browser partner, Brand Thunder, recently ran a download promotion on our network that gave users the chance to win a Fat Head. The ad and email campaign was well received by fans (64% click through rate) and ultimately increased the number of branded browser monthly users by 14% across the network.

Advertising Success
Our national ad sales team has been making great strides this school year. Some notable achievements include:

• November sales were up 10% YOY.

• The first ever season long multi-sport GameTracker sponsorship started in December. State Farm is the exclusive presenting sponsor of all approved College Basketball and College Hockey GameTrackers.

• Q1 sales are pacing ahead of schedule, including the sale of March All-Access.

• Homepage takeover sales are strong due to packaging with CBSSports.com homepage takeovers.

 
E-Commerce
Cyber Monday Results
On Cyber Monday, CBSSports.com College Network partners' sales were up 18.5% compared to 2010 and slightly over the overall e-commerce industry's 18% YOY growth on this day.

New Student Emails
Johns Hopkins Athletics worked with their University's admissions department to include an OAS store link in an email to each "early decision" incoming freshman prior to the holidays. Based on the overwhelming success of this initiative, JHU plans to promote the store via a second email to regular-admission students this spring.

For any questions or additional information on how your school can duplicate this initiative, feel free to contact your University Relations representative.

 
Editorial
Article Page Toolbar
In July of 2009, CBS created the "Article Page Toolbar," which brought together the existing "Print" and "E-Mail Article" features and the newly-developed "Share" and "Text Adjust" features. The "Share" function allowed users to begin sharing, more easily, your content through one of seven popular social networks.

Near the end of 2010, we completed the addition of Facebook's "Like" button to the toolbar. This addition had an immediate impact, significantly increasing Facebook referrals. While "Share" numbers remain low, we have seen many articles exceed 1,000 "Likes" - some topping 5,000.

We're now taking the next step. Our second version of the toolbar provides the following:

1) Large expansion of "Share" options
2) A more attractive and prominent presentation of the toolbar functions
3) Addition of Google's +1
4) Visible "Share" and "Like" counters

Additionally, we have changed the presentation of the "Print," "E-Mail Article" and "Text Adjust" features to match the presentation of the social components.

You can read more about the "Article Page Toolbar" here and view a live example here.

Bio Associations
We have completed Phase I of the Bio/Roster project. In early October, we went live with the association tools and on November 1, we began presenting associated articles, audio/video and photos (via photo galleries) in bios. You can view a live example here.

This example displays multiple recent developments/upgrades:

1. Associated Content
2. The new toolbar (while called the Article Page Toolbar, we present in a variety of other places)
3. Bio stats (automated from upload of a .xml file)
4. Bio header (via design and editorial, the old MTT box - piece containing name, number, headshot, vitals - is quickly on its way out)

You can read more about the project here. Please contact you Managing Editor with further questions.

 
Mobile and Wireless
QR Codes
For most textual content, CBSSports.com College Network can assist you with implementing QR codes. The codes have many potential applications such as: replacing/reducing the printing of a Game Day program, delivering additional content to fans/media attending an event (weekly release/game notes), delivering a seating chart, complementing media guide content, etc.

Implementation can help your school save time, money and effort in the long run, as well as drive fans to your site.

It is important to note that while QR Codes work great for fully-enabled Smartphones, there will be fans that cannot make use of the code because of their devices. Those users will be directed to the homepage of the mobile site rather than the intended destination of the QR code. Blackberries and other devices without full browsers are examples of limited devices. The majority of the market uses Android or iPhone, but you should take the limitations into consideration and be prepared to address them through rules/requirements, perhaps where the code is presented.

If you would like to explore using QR codes for your site, please contact your University Relations representative.

Mobile Metrics for Silver Chalice
The Official School App program, powered by our partner Silver Chalice, finished 2011 with over 300,000 downloads of official school apps across iOS, Android and BlackBerry platforms.

Fans are flocking to these apps in droves, driving several school apps to the Top 150 Free iOS Applications and Top 200 Free Android Applications. Fans continue to value our live streaming content as well, with over 22,000 subscriptions sold for live audio within the apps.

Download Links
For our partners utilizing the Silver Chalice apps, we now have platform-specific links in the footer of your mobile web sites that direct fans to download the apps to their devices.

For partners with GameTracker mobile, you will find download links in the footer of your mobile sites, as well.

 
All-Access
Record-Breaking Year
After shattering All-Access subscription sales records for a single month in September, our partners upped the ante by breaking All-Access sales records for the year. With football still bringing viewers to our All-Access products and basketball tipping off the season with Midnight Madness events, exhibition games and early non-conference games, 18 OAS partners had over 1,000 active monthly users at the end of November, and one product, the Big Ten Digital Network, surpassed 10,000 active monthly users.

November, September and October were the three highest-grossing subscription months in All-Access history.

Congratulations to all of our All-Access partners for making 2011 a record-breaking year!

 
In Closing
Thank you for your continued support. Please send us any feedback that will help us improve our quarterly newsletter.
 
Regards,
Robert Schupler
SVP, University Sales and Marketing
CBSSports.com College Network

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