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ADVERTISING SPECS

Advertising Support

CBS Sports Digital sites use DART for Publishers (DFP) for all of their ad serving needs. DFP is a comprehensive hosted ad serving platform that is the leader in the industry. Our ad operations staff has ten years experience managing both small locally-targeted ad campaings as well as large national campaigns including accounts such as Coca Cola, Disney, Microsoft, Wendys and Mercedes.

CBS Sports Digital Online Ad Specs

Click Thru URL and Alternative Text
A linking URL (click thru) must be submitted for each ad creative. Alternative text is optional (45 character limit).

Animation
All standard placements, with the exception of the Sponsor Ad, may be animated with no looping restrictions. Sponsor Ads should be static. Support for Flash will end as of end of Q2 2017.

HTML5 Banner Requirements

Preferred method: Third party iFrame tag
Requirements for site served HTML5 ads:

Please provide a single zip file with all files associated with the ad inside. File size for the zip should not exceed 350k.

Click tag guidelines: Make sure your creative uses the click tag variable as the click destination. Hard-coding click-through URLs prevents the ad server from tracking clicks.

Insert this into the <head> section of the index.html file:

<script type="text/javascript">
var clickTag = ""; </script>

Then use clickTag variable as the click-through URL within <body> section. Sample insertion:

<a href="javascript:window.open(window.clickTag)">
<img src="images/example.png">
</a>

Ads should not expand out of their standard banner width and height. Any expanding or pushdown ads will need to be third party rich media. Assets should function correctly using only included assets.

Three full business days are required for implementation and testing of each HTML5 banner ad.

THIRD PARTY AD TAGS

Please provide iframe version of tags.

RICH MEDIA

CBS Sports Digital accepts several types of rich media. All rich media must be tested and approved by CBS Sports Digital before the start of a campaign.

General Guidelines for Rich Media

  • Ads must launch a new browser window when clicked
  • All banners with audio, pulldown menus or video streaming must be user initiated
  • All ads are subject to CBS Sports Digital approval

TRAFFIC INSTRUCTIONS

Standard file formats are subject to a 48 hour turnaround time, pending successful testing. All rich media banner materials must be received at least five business days prior to the start date for testing, approval and implementation.

Standard Ad Placements

Ad Type Dimensions File Size File Type
Leaderboard -Responsive Sites Only 728x90
320x50
75K,50k .gif, .jpg, .png
Super Leader 970x66 150K .gif, .jpg, .png
Super Leader - Responsive Sites Only 970x66
728x90
320x50
150K,75K,50K .gif, .jpg, .png
Skyscraper 160x600 150K .gif, .jpg, .png
Story Ad 300x250 150K .gif, .jpg, .png
Popups 300x250 150K .gif, .jpg, .png
Pushdown 970x66
970x418
150K,250k .gif, .jpg, .png
Pushdown- Slideshow 970x66
970x418- 3 files
150K, 250k .gif, .jpg, .png
Pushdown- With Video 970x66
640x360
150K
50MB max
.gif, .jpg, .png
.mov; 1280x720 resolution; Bit rate of at least 10 mb per second
Interstitial 640x480 250K For image interstitial: .gif, .jpg, .png
For video intromercial please provide an uncompressed .mov file 50MB max.
Third party creative tags also supported
Preroll Video 640x360 50MB max .mov file
1280x720 resolution
Bit rate of at least 10 mb per second


If VAST tag:
file should be in .mp4 format with max bit rate of 1000kb
and weight no larger than 3mb per 30 seconds
VPAID swf no longer accepted. Must be VPAID JS
Preroll Companion 300x60 50k .jpg, .gif or .png
Postroll Video 640x360 50MB max .mov file
24 or 30 frames per second
Compress with a H264 codec
50MB max
Half Page 300x600 250k gif, jpg, .png
Gameday LIVE iPhone Apps Loading Screen
150x90
Navigation Menu
150x90
Banner Ad
320x50
Header Sponsor
150x15
50k Max Graphic formats supported: .gif, .jpg, .png
Third party pixel trackers are supported.
Javascript tags are supported. For these ad placements:
200x20,100x10,150x90
Graphic must be a 'presented by' or 'powered by' logo with a translucent background.
Gameday LIVE iPad Apps Loading Screen
150x90
Navigation Menu
150x90
Banner Ad
1024x90
Event Detail Banner
320x50
Header Sponsor
200x20
50k Max Graphic formats supported: .gif, .jpg, .png
Third party pixel trackers are supported.
Javascript tags are supported. For these ad placements:
200x20,100x10,150x90
Graphic must be a 'presented by' or 'powered by' logo with a translucent background.
Gameday LIVE Android Apps Loading Screen
150x90
Navigation Menu
150x90
Banner Ad
320x50
Header Sponsor
100x10
50k Max Graphic formats supported: .gif, .jpg, .png
Third party pixel trackers are supported.
Javascript tags are supported. For these ad placements:
200x20,100x10,150x90
Graphic must be a 'presented by' or 'powered by' logo with a translucent background.
Gameday LIVE Android Tablet Apps Loading Screen
150x90
Navigation Menu
150x90
Banner Ad
768x66(Android)
Event Detail Banner
320x50
Header Sponsor
100x10(Android)
50k Max For these ad placements:
200x20,100x10,150x90
Graphic must be a 'presented by' or 'powered by' logo with a translucent background.
Gameday LIVE Apps Interstitials Phone: 320x480
(iOS & Android)
Tablet: 480x320 (Android)
1024x768 (iPad)
150k Max For these ad placements:
Graphic formats supported: .gif, .jpg, .png
Third party pixel trackers are supported.
Mobile Web 320x50 50k Max Graphic formats supported: .gif, .jpg, .png
Third party pixel trackers are supported.
Javascript tags are supported.
Mobile Web 300x250 150k Max Graphic formats supported: .gif, .jpg, .png
Third party pixel trackers are supported.
Javascript tags are supported.
Mobile Web 70x42 15k Max Exclusive sponsor placement.
Graphic formats supported: .gif, .jpg, .png
Third party pixel trackers are supported.
Javascript tags are supported.
Skin 1600x1000 with
the inner area
for site content
being 1000 pixels wide
For best site performance we recommend 75k
250k max Graphic formats supported: .jpg or .gif

CBS Interactive Advanced Media
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